Rural Route is a one-hour radio show aimed at bridging rural and urban America. Each weekday, Rural Route host Trent Loos takes a look at the key issues affecting the U.S. and explores what they mean for those involved in agriculture and those that derive the benefits of products produced by America's farmers and ranchers. Trent Loos is a sixth generation U.S. rancher based in Central Nebraska. Other regular on-air personalities include Kyle Bauer (five days a week), Duane Toews (on Fridays) and Hank Vogler (on Mondays).